We partner with middle market companies to grow customer loyalty

We create long-term value by balancing financial strategy with a deep commitment to great products, people growth, and process.

The Path to Greater Returns

We know from our experience starting companies, developing real estate, building teams, and negotiating enterprise partnerships that growth does not always come in a straight line. The path has many turns along the way. This operating experience sets us apart, allowing us to understand the realities of running a business, not just the financials.

At the heart of our work is a commitment to iterative learning. Our approach is grounded in close, collaborative relationships with partner management teams to unlock growth, establish strong culture, create jobs, and build lasting value.

Every business, like every journey, has its own unique path. And just as our families are central to our lives, we are deeply mindful of the family legacies behind the companies we support. Together, we adapt and grow —ready to take on the switchbacks that lead to the summit.

Our Team

Switchback Capital is an Austin, Texas-based investment firm. Investing in hospitality concepts, American manufacturing firms and other opportunistic situations, Switchback’s mission is to help American small businesses build great products, grow customer loyalty, and enable employee growth. Our principals’ unique blend of real estate, operating and investment expertise benefits both Switchback investors and portfolio company management teams.

Our Values

Simplicity Reigns
Data-Driven Decision Making
Action & Experimentation
Transparency and Integrity 
Diversity of Thought
Long Term Relationships
Culture Wins Yet Winning Breeds Morale

Let’s Connect

Whether you’re interested in learning more about our approach, have specific questions, or are ready to start a conversation, please don’t hesitate to get in touch.